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Development staff member talks with an alum.

Marketing Management Major and Minor

Become a Skilled, Innovative Marketer

With the St. Thomas Marketing Management major or minor, you’ll learn how to critically evaluate the global marketing environment and identify strategic opportunities and challenges. You’ll know how to leverage research, competitive analysis, market segmentation, and target marketing to retain existing customers and attract new ones.

Our curriculum includes core business courses as well as specialized classes to develop your marketing expertise. Our highly engaged faculty and small class sizes ensure that you receive plenty of individual attention, and your faculty advisor supports and guides your student journey. Major or minor in Marketing Management at St. Thomas, and take your first step into this exciting, fulfilling field.

Program Overview

  • Course Requirements
  • Four-Year Plan
  • Degree Awarded
  • Tutoring
  • Internships
  • Course Requirements

    All undergraduate business students are required to take liberal arts core curriculum courses, foundational and major-specific business courses, and allied courses from outside the College of Business in key areas such as economics, math, and statistics.

    Marketing Management Major Courses

    A marketing minor is a broad and versatile complement to many majors across the university, including not just other business majors but also those in the humanities, social sciences, arts, and STEM fields. Students pursuing a major in Marketing Management or Business Communication or a co-major in Strategic and Business Communication are not eligible for the Marketing minor.

    Marketing Minor Courses

    Four-Year Plan

    Year 1

    ACCT 100 Principles of Accounting I
    BUSN 100 Business for the Common Good
    ENTR 100 Entrepreneurship & Innovation
    Begin allied courses in economics, math, and statistics

    Year 2

    ACCT 200 Principles of Accounting II
    BETH 300 Ethical Principles in Business
    BLAW 300 Law for Business Leaders I
    BUSN 200 Business Learning Through Service
    CISC 200 Intro to Computer Technology and Business Application
    FINC 310 Core Financial Management
    MGMT 200 Working Skillfully in Organizations
    MKTG 200 Introduction to Marketing
    OPMT 200 Operations and Supply Chain Management

    STUDY ABROAD: Your second or third years are ideal for semester-long or short-term (January) international programs.

    Years 3 & 4

    As a junior and senior, you’ll take upper-level specialized courses specific to your chosen major, as well as business electives.

    In addition to your major courses, you’ll also take interdisciplinary liberal arts courses in the throughout your four years.

    Degree Awarded

    Students who complete the required coursework receive a Bachelor of Science in Business Administration with a major in Marketing Management, or minor in Marketing to complement their non-Marketing Management major.

    Tutoring

    Your professor is always available to help you with your coursework. If you need extra help with your core courses in accounting, finance, or operations, free tutors are also available. Whether you’re stuck on an assignment or want help preparing for an exam, our tutors are always glad to work with you. You can schedule a 30-minute one-on-one appointment, or drop in during open hours.

    Internships

    St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.

    Course Requirements

    Course Requirements

    All undergraduate business students are required to take liberal arts core curriculum courses, foundational and major-specific business courses, and allied courses from outside the College of Business in key areas such as economics, math, and statistics.

    Marketing Management Major Courses

    A marketing minor is a broad and versatile complement to many majors across the university, including not just other business majors but also those in the humanities, social sciences, arts, and STEM fields. Students pursuing a major in Marketing Management or Business Communication or a co-major in Strategic and Business Communication are not eligible for the Marketing minor.

    Marketing Minor Courses

    Four-Year Plan

    Four-Year Plan

    Year 1

    ACCT 100 Principles of Accounting I
    BUSN 100 Business for the Common Good
    ENTR 100 Entrepreneurship & Innovation
    Begin allied courses in economics, math, and statistics

    Year 2

    ACCT 200 Principles of Accounting II
    BETH 300 Ethical Principles in Business
    BLAW 300 Law for Business Leaders I
    BUSN 200 Business Learning Through Service
    CISC 200 Intro to Computer Technology and Business Application
    FINC 310 Core Financial Management
    MGMT 200 Working Skillfully in Organizations
    MKTG 200 Introduction to Marketing
    OPMT 200 Operations and Supply Chain Management

    STUDY ABROAD: Your second or third years are ideal for semester-long or short-term (January) international programs.

    Years 3 & 4

    As a junior and senior, you’ll take upper-level specialized courses specific to your chosen major, as well as business electives.

    In addition to your major courses, you’ll also take interdisciplinary liberal arts courses in the throughout your four years.

    Degree Awarded

    Degree Awarded

    Students who complete the required coursework receive a Bachelor of Science in Business Administration with a major in Marketing Management, or minor in Marketing to complement their non-Marketing Management major.

    Tutoring

    Tutoring

    Your professor is always available to help you with your coursework. If you need extra help with your core courses in accounting, finance, or operations, free tutors are also available. Whether you’re stuck on an assignment or want help preparing for an exam, our tutors are always glad to work with you. You can schedule a 30-minute one-on-one appointment, or drop in during open hours.

    Internships

    Internships

    St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.

    Where practice and theory meet

    Students studying marketing management have many opportunities to apply theory to real-world problems and to interact with marketing professionals, in and out of the classroom.

    Two students work on exercises on a whiteboard in the Innovation Space in the Facilities and Design Center.

    Hands-on experience in the classroom

    Multiple marketing courses at St. Thomas involve engagement with local businesses. In the marketing capstone, Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. The Integrated Marketing Communications and Sports Marketing elective courses also provide students with opportunities to engage with real-world clients.

    The Buenos Aires waterfront at night with city lights reflecting on the water.

    International Marketing: Emerging Markets of Argentina

    The marketing department offers an elective course in select January terms in Argentina. This engaging study abroad experience has exposed students to the principles of international marketing and provided practice with decision-making in an international environment. Students in the course apply theory through case study analysis and meetings with executives in multiple industries and types of businesses.

    A student smiles while working on a group project during an undergraduate Opus College of Business class.

    Tommie Marketing Club

    The Tommie Marketing Club promotes member involvement through speakers, fieldtrips, community service, career development, and social events. Members have the opportunity to gain valuable information about various roles in marketing and to grow their network within the Twin Cities. There are also annual opportunities to join the club’s executive board to practice and develop leadership competencies.

    People in an office, standing and sitting around a table, talking and working.

    Career Opportunities

    Marketing Management majors often go on to work in these fields:
    • Sales
    • Advertising
    • Public Relations
    • Market Research
    • Retail
    • Digital Marketing
    • Special Events
    • Data Analysis
    • Product Management
    • New Product Development

    GHR Fellows Program

    GHR Fellows receive:

    • Full tuition and fees for four years (and may, pending demonstrated financial need, receive grant funds that cover room and board at St. Thomas)
    • A fully funded J-Term study abroad experience
    • Professional coaching and mentorship
    • Networking opportunities with Fortune 500 business executives and community leaders

    Fauth Business Scholarships

    The Opus College of Business awards this competitive scholarship to incoming students who intend to major in Business. Each year, up to four $10,000/year scholarships are awarded.

    Learning Through Service: Business 200

    We believe that businesses need to be socially responsible in the communities where they operate. All undergraduate business majors and minors are required to complete BUSN 200, a zero-credit, tuition-free course that includes 40 hours of community service and a series of reflective seminars. This service learning helps you grow into a highly principled global business professional, and an effective and ethical leader who’s prepared to make positive contributions in both your profession and community.

    St. Thomas Career Services

    The experts in the Career Development Center can help you find internships, develop job hunting skills, and put you in touch with business leads—both alumni and St. Thomas connections in the broader Twin Cities business scene. We can help you:

    • Clarify your strengths and how they relate to majors and career fields
    • Map out a career plan
    • Create your résumé and prepare for interviews
    • Look for internships and jobs

    Take the Next Step

    best-value-logo-2022-transparent.pngThere is more to learn about St. Thomas; including our ranking as a Best Value School by U.S. News & World Report, the many classroom and extracurricular activities that will be part of your student experience and so much more. Schedule a visit to see our beautiful campus or start your application today.